2011 Media Overview

Printed Promotions

• 10,000 Little Caesars Flyers
• 10,000 Tampa Yankee Postcards
• 15,000 rack cards distributed to St. Joseph Safe Kids events
• 20,000 Postcards distributed by All Children's Hospital to medical and doctor offices
• 5,000 Postcards mailed

Print Advertising

• 5 ads in The Tampa Tribune reaching over 1 million households
• Tampa Tribune Kraft reaching 180,000 new subscribers
• Ad in six direct mail publications (20,0000 mailed)
• Families on-the-go Magazines
• Kids Directory
• 5 LED billboards in Hillsborough County

Radio Advertising

• Radio Disney 100:60 sec spots 2 weeks prior to event
• 2 weeks promotion on Mix 100.7
• 2 weeks promotion on US 103.5
• 2 weeks promotion on 95.7 The Beat

Website and Facebook

• Over 155,000 hits on BackToSchoolBash.com in the month of July 2011
• 73% of web site visitors used a direct address or bookmark to access the site
• Over 120 Fans of Back to School Bash FaceBook page
• Over 12,500 past views on FaceBook in the last year

Web Sites

• RowdiesSoccer.com
• TBO.com
• SafeKids.org
• I9sports.com
• AllKids.org
• FamiliesOnTheGo.org
• KidsDirectory.com
• TampabaysMix.com (Mix 100.7)

TV News Stories

• WFLA News Channel 8
• WB-WTTA 38
• WTVT Fox
• Bay News 9

Newspaper Stories

• The Tampa Tribune
• Tampa Bay Metro
• Brandon Valrico Journal
• Neighborhood Magazine
• Weekly Planet

TV

• Verizon FIOS
• Brighthouse Networks